Sell on value. Consistently.
Every deal. Every rep.
Lead with a point of view. Deliver a finance-grade case. Same model, better data, from the first touch through the finance review.
The Builder is where your point of view meets the buyer's numbers. Everything here flows into the Supercase your champion carries into the room.
Your value thesis and your KPIs, encoded once.
Know the buyer before the first call.
Discovery data overwrites pre-filled assumptions.
Rep and champion build it together.
Quantifies the cost of doing nothing.
Finance-grade. Built in minutes. Champion-owned.
This is why it's not AI slop.
Encode your value thesis once, every rep benefits on every deal.
Set up once by Marketing, RevOps or Enablement. Every rep gets a case built on your org's point of view, what you know that no one else knows, not generic AI output.
“At the last organization I was at, which is a similar sized team, 300 employees or so, we had three people doing this full time, value consultants.”
Marketing Leader running ABM
Every organization sells on a different set of numbers.
Supercase gets configured to the KPIs your buyers actually manage to. Not a generic ROI template, and not a metric a rep invented on a live call. The impact model inside every case is built from the measures your market already reports on.
Step 01
Define the KPIs
Name the metrics your product moves inside the buying organization. Cost per claim, days in AR, first-contact resolution, cost per hire. Whatever your market runs on.
Step 02
Connect the drivers
Each KPI gets the inputs behind it and the math that ties your solution to the movement. That logic is your intellectual property, encoded once.
Step 03
Every case inherits it
The rep qualifies the deal, the case models impact in the buyer’s own KPIs, and finance recognizes the numbers on sight.
Why it matters
Your competitors hand the buyer a payback period. Your champion walks in with a movement in the number their CFO already tracks. Same meeting, completely different conversation.
Try Supercase free. Build a finance-grade business case in minutes. No credit card.
Get started for free →Drop in a domain. Know the buyer before the first call.
Supercase researches the account automatically, priorities, initiatives, challenges, with confidence scores, so your rep shows up knowing what the buyer actually cares about.
Accurate real-time account research to open the conversation with a point of view.
How discovery becomes a deal-specific point of view.
Where your org's point of view meets real discovery. The rep fills in what's actually true, and the case becomes specific and finance-grade.
Each field opens with the value thesis pre-filled in blue. The rep overwrites with real discovery data, that's when the case becomes account-specific.
AI Coach
Evaluates the case and prompts the rep where more detail is needed, surfacing gaps before they become objections.
Where the rep and champion build the case together.
Five tabs. Every chapter of the business case, editable, regenerable, and grounded in the buyer's own numbers.
Every number is editable. Every chapter is regenerable. The champion owns it.
Three scenarios the CFO already runs in their head.
Every Supercase automatically models three scenarios, the cost of doing nothing, the cost of building internally, and the cost of buying. No spreadsheet required. No VE support needed.
49% of software buyers had an already-approved purchase vetoed by the CFO in the last year. This is the meeting your rep is not in, and the only thing in the room is your champion's argument.
Source: G2 2026 Buyer Behavior Report, June 2026. n = 1,038 B2B decision-makers.
Option 01
Cost of Inaction
What the problem already costs, in their dollars. Loss aversion creates urgency that future upside never does.
Option 02
Build Internally
Real TCO of the in-house path, engineering load, timeline, risk, instead of pretending it isn’t on the table.
Option 03
Buy from a Vendor
ROI, payback period, and the cost of every month of delay. Finance-grade arithmetic, no vendor math.
“Today, everyone’s looking under the hood. If it’s a penny more than what they’re paying today, there better be a full investment case explaining the why there.”
Enterprise Sales Leader
The deliverable your champion walks in with.
Share as a webpage, export to PDF, or cut & paste assets directly into email, written for every decision-maker in the room.
- Executive Brief (3 slides), the in-room summary for the buying committee
- Full Supercase (8 pages), the complete case, with the model behind every number
- Internal Brief (plain text), memo and charts with the vendor language stripped out, so it forwards as their work, not yours
Executive Summary
Full Supercase
Champion Toolkit, Internal Briefs
Shaped by
Sales leadership and reps, with marketing in the room. What goes in is your differentiated value narrative, not a feature list.
Modeled with
Whoever owns the KPIs and the impact math. Often finance, sometimes RevOps or Sales Ops.
Used daily by
AEs, SDRs and enablement, on every deal rather than just the biggest ones.
Built for
Mid-market and enterprise teams selling $50K+ ACV deals.
None of that is required to start. The free trial runs on a customizable starter KPI library, and a point of view that AI drafts and your team refines.
Want help with your point of view? Contact us to schedule a workshop.
Build your first finance-grade case in minutes
A domain and a discovery call are all it takes. In minutes you have a case built on the buyer's own numbers, in a format your champion can defend in the room you'll never be invited to. Five cases free, forever. No credit card, no demo required.
5 free cases forever · no credit card required
